Retailers Missing Marketing Opportunities

My wife and I were bouncing in and out of a few stores this weekend, and I couldn’t help but think about the opportunities some retailers are missing.

Two of the stores we visited are major chain home decorating stores, and each had multiple living room configurations. One store used fake plastic televisions and the other used a piece of plywood with a TV drawn on it.

Clever, but neither is going to help them sell stuff.

I’d advocate for real televisions. I’d also encourage them to create their own video programming to put on those TVs. Maybe simple decorating tips that incorporate their goods.

Even if they don’t want to invest the time and expense of creating their own videos, a real TV would encourage people to sit down and soak in the environment they set up.

There’s all sorts of applications for video. It’s not all about the web.

–Tony Gnau