Recruiting Video Differs From Marketing Video

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The economy is still slow, times remain tough, but believe it or not businesses still have a hard time recruiting good workers. One of the things they’ll occasionally do to help their effort is create a recruiting video.

This week I’m blogging about some of our recent projects and highlighting valuable lessons. Today’s video features a Chicago networking group… LeTip of Lakeview. Okay, I’m a member, so I kind of had the inside track on this project. It was an easy one in the sense that the group’s leadership basically turned me loose and said, “Do your thing.” That doesn’t mean it wasn’t without challenges and that’s what I’ll focus on here.

Recruiting video vs. About Us video

First, a recruiting video is similar to an About Us video, but there are some subtle differences. Chief among them… what you’re selling. A business creating a About Us video should be focusing on what prospects and clients want to know about the company. A recruiting video highlights things important to prospective employees.

The LeTip of Lakeview video is a great example. The video is intended to help recruit new members, so it focuses on things we feel sets the group apart from other networking groups… great energy, providing warm leads and putting dollars in your pocket.

What the video doesn’t go into is the parent organization, LeTip International, or how the meetings are structured. If we would have been producing a more general video on the group, those things would have been touched on.

LeTip of Lakeview uses a recruiting video to attract new members.

LeTip of Lakeview uses a recruiting video to attract new members.

Takes a professional’s eye

Second, take a look at the video from a visual standpoint. Anything stand out? It’s basically a bunch of people sitting around a table. The challenge was trying to make that look interesting and convey one of our big points… great energy.

An amateur video producer would have probably never even considered this point. Good thing the group has an expert at the table (cough, cough). High energy music, lots of camera movement and quick cuts go a long way to spicing things up.

Recruiting videos can be a tricky project, but with the right focus they can help make your business or organization more appealing.

–Tony Gnau

Tony Gnau is a three-time Emmy-winning journalist. He is also the founder and chief storytelling officer at T60 Productions. T60 has won 11 Telly Awards for its work over the last eight years.