Marketing Videos Thinking Outside The Office

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For some businesses it’s a question with an obvious answer. Where do we shoot our marketing videos? The office, the factory, the places we do our work. But what if you’re a small business owner without a fancy facility? Well, in many cases the answer remains the same.

This week I’m blogging about some of our most recent videos, and passing along valuable lessons illustrated by each. Today, it’s RS Design Studio.

Marketing videos case study

Randy Shingledecker is the man behind the company. He’s an interior designer, and one of his big questions as we got started on the video… where should we shoot it?

I asked him where he does his work and he mentioned his office. Okay, check. He also mentioned all the stores he visits looking at products. Now we’re getting somewhere.

I asked a little more about that and he likes to take clients with him on some of those missions. See how this is taking shape? We were producing one of our Elevator Pitch Videos for him (typically about 60-seconds), so a couple of locations was plenty. I also loved the idea of getting out of the office.

Shoot your marketing videos wherever you work.

Shoot your marketing videos wherever you work, and that doesn’t have to be your office.

You don’t need a fancy office

A lot of small business owners are worried about looking that way… small. I can’t tell you how many times I’ve been told, “We don’t have an impressive office or anything.”

My response is always the same. “So what.” In the hands of a good professional storyteller, they’ll make something work. It doesn’t have to be deceiving viewers into thinking someone’s bigger than they are. It’s about putting them in the right environment to tell their story.

Having a big factory or a highrise office is great, but they’re not essential components to creating a compelling marketing video.

–Tony Gnau

Tony Gnau is a three-time Emmy-winning journalist. He is also the founder and chief storytelling officer at T60 Productions. T60 has won 11 Telly Awards for its work over the last eight years.

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