Producing a video is a good way to make a great first impression, but before you start make sure you’re on target with your budget.

I know, it’s a tight budget. Just about everyone has a tight budget these days, so why waste time? If you only have $3,000 to spend, ask the production companies you contact what they can do for that budget.

Why show them your cards? Giving the company a budget to work with from the start will allow them to custom tailor something to your needs. Without of budget, they’ll likely give you a proposal with all sorts of bells and whistles you can’t afford.

You’ll save yourself a lot of time and potential disappointment by telling them the budget upfront.

–Tony Gnau

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