Low-Tech Can Beat High-Tech

Sometimes going low-tech beats going high-tech.

I got a reminder of this yesterday while meeting with a potential client. He wants all sorts of computer animation to demonstrate how his product works. The only problem is he doesn’t have near the budget it would take to get it done.

After listening to him for about 30-minutes, I came up with a low-tech solution to his problem. Can’t reveal it just yet… I don’t want to give a way my idea, but it’s likely you’ll get to see it sometime soon.

The point… you don’t always need flashy graphics to sell. Sometimes it just takes a little brainstorming and creativity.

–Tony Gnau