Yesterday, I blogged about moving beyond the “About Us” video. Today, it’s one way to do it.

The first thing companies need to do is change their mindset. Focus your company videos on the audience, not your company. The idea is to address issues facing potential clients, as opposed to simply tooting your own horn.

Lead the conversation and turn your company into the experts. Do it on a regular basis and the benefits will follow.

Once a week, once a month, once a quarter… whatever time frame you choose stick with and keep it up. One of the best parts of video is the more people see, the more credible you become.

People turn to experts to help solve their problems, so be a leader… be that expert.

–Tony Gnau

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