PR/Marketing Pros Should Listen To Mat Kearney

Southwest Airlines posts a decent amount of videos to YouTube, and it does a good job of using social media to distribute them. Some of the videos are hits, some are misses, but this one is a home run.

They follow musical artist Mat Kearney onto a flight where he performs a mini-concert for the passengers (watch the video). I love it! It puts a smile on your face, and puts Southwest in a good light.

Why don’t more companies do things like this? Okay, not everyone is going to be able to get a major recording star to serenade their customers, but PR and marketing pros need to start thinking this way for their clients. What are some of the fun things they do as a company… whether it’s cool perks for clients or ways they perk-up their company culture.

These are great video opportunities. Video doesn’t have to be about hitting someone over the head with a marketing message. Creating videos that put a smile on someone’s face make for an incredible sales tool. More companies should try it.

–Tony Gnau

VIDEO: Mat Kearney, Concert at 35,000-feet