Any company putting on a big event these days that doesn’t incorporate video is missing a great opportunity, and Virgin America provides a nice example.

I’m not talking about featuring video at the event, although that can be done as well. What I’m referring to here is having a production crew shoot video during the event and creating a video that can be shared after it’s over.

By doing so, the event lives on even after the party’s finished. Send email links to participants. Share it with anyone who couldn’t attend, and by all means pump it out via social media.

I saw a good example over the weekend. Virgin America has moved into the Chicago market. Instead of making a one day splash, they created a video that I saw on Facebook.

Now I’m in on the party and celebration… thanks to their video.

–Tony Gnau

VIDEO– Virgin America

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