Picking A Professional Video Producer

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Wrapping up a week of blogging about some of our most recent videos and sharing the lessons behind them. Today, it’s about picking the right video producer.

Let’s face it. There are TONS of people out there who can produce your video. Everyone with a smartphone in their pocket is carrying a video camera. You can even edit the video you shot on the phone as well… not recommended.

But just because everyone has the tools to shoot and edit video, it does not mean they have the ability to produce a quality video. Which leads me to today’s video, For Women, ltd.

Case Study

Dr. Javier Fajardo is a Chicago-based doctor offering gynecological and obstetrical care with a personalized touch. He was in the middle of a website redesign and decided a new video was in order.

The old video… not so good. The biggest issue was the lighting. The person shooting it clearly didn’t use their own lights and relied on the overhead florescent lights. Big mistake.

You can get away with that in certain circumstances. If there are a bunch of them and the room is truly bright… probably okay. When you have to boost your camera levels to the max and the picture still looks pretty dark… you better whip out the light kit.

Dr. Fajardo’s office isn’t poorly lit. It’s perfectly fine as a doctor’s office, but it isn’t exactly ideal as a video studio. Even putting up a single light made a world of difference. That’s what experience gets you.

Dr. Javier Fajardo needed a highly professional video producer the second time around.

Dr. Javier Fajardo needed a highly professional video producer the second time around.

On Alert for Video producer problems

I think there are a few problems to be aware of when choosing a video producer. Technology has become a crutch. The cameras are so good these days we just put too much trust in them. Next, a few classes on video production doesn’t make someone an expert. Years in the field do. Finally, I’ll just say it… some people are lazy. “Good enough” isn’t good enough.

And that’s just the technical aspect of shooting a video… I didn’t even touch on the importance of choosing a real storyteller.

Keep those things in mind the next time you pick your producer.

–Tony Gnau

Tony Gnau is a three-time Emmy-winning journalist. He is also the founder and chief storytelling officer at T60 Productions. T60 has won 11 Telly Awards for its work over the last eight years.

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