Murphy’s Role In Your Corporate Video Production

Video CameraHaving a plan for your corporate video production is smart. Sticking with that plan… might be overrated.

I love clients who have it all figured out. This is what we’re going to shoot and when we’re going to shoot it. This is who we’re going to interview and what they’re going to say. I love that commitment to preparation.

The clients I love even more are the ones who make those plans, but are always ready to adjust when things don’t work out the way they were planned.

Corporate video production and Murphy

We have a client like that. Getting a spreadsheet filled with shoot times. Having three scripts for three videos that have been written in advance by the client. Come on… that’s pretty impressive.

Even more impressive is the client’s attitude. I believe she once said something to the extent of, “But I’m good with whatever happens.”

That’s my message for you today. Your production plan isn’t going to go as planned. Weather? Murphy’s law? Something else? Maybe… video shoots are unpredictable.

That doesn’t mean you shouldn’t prepare. Having a solid game plan often makes the adjustment easier, but the willingness to change on the fly can often make or break your video in the end.

Don’t Panic, this should be fun

It can sound a little scary. Coordinating schedules, getting everything set-up, making sure all the moving parts are working toward your goal for the video. Doing all of that and knowing it could change on a dime. You know what though? That’s usually when things get really good, so go with the flow.

Producing a video is fun. It’s exciting, and when you complete the video… quite satisfying. You can even minimize all of that planning by hiring a video pro to take care of it for you.

Don’t be afraid of last minute changes. That spontaneity can lead to great moments. Let them happen.

–Tony Gnau

Tony Gnau is a three-time Emmy-winning journalist. He is also the founder and chief storytelling officer at T60 Productions. T60 has won 11 Telly Awards for its work over the last eight years.