I love it when a company or organization uses its people to connect with audiences. The Bank of America Chicago Marathon gets it and serves as a great example.

Its internet video campaign uses the stories of people running the race to inspire others. T60 didn’t produce this series, but we love it.  The concept may seem like a no-brainer for promoting a marathon, but businesses can do the same thing.

Pick a few of your employees who people love and feature them in your company videos. I don’t care if they’re a vice president or work in the mailroom. If they put smiles on the faces of the people they work with, they’ll do the same with your customers.

–Tony Gnau

Watch how T60 highlights an employee: United Airlines

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