Let’s just say he’s a colorful character. There’s actually an uncensored version of the campaign’s main video floating around out there where he uses the F-word… a lot.
Normally, I love this kind of stuff. It’s great seeing a company take some risks instead of playing it safe, but in this case it just didn’t do anything for me. I snickered at one thing, but I never actually laughed at any of the jokes.
The campaign will probably get a lot of hits based entirely on its unique character. It’ll be interesting to see if it translates to shoe sales.