K-SWISS Video Campaign Gamble

Courtesy: K-SWISS

K-SWISS has an interesting internet video campaign going on right now advertising its new athletic shoes. It features Kenny Powers… the lead character from the HBO show Eastbound & Down.

Let’s just say he’s a colorful character. There’s actually an uncensored version of the campaign’s main video floating around out there where he uses the F-word… a lot.

Normally, I love this kind of stuff. It’s great seeing a company take some risks instead of playing it safe, but in this case it just didn’t do anything for me. I snickered at one thing, but I never actually laughed at any of the jokes.

The campaign will probably get a lot of hits based entirely on its unique character. It’ll be interesting to see if it translates to shoe sales.

–Tony Gnau