As a semi-frequent business traveler, Hyatt is T60’s hotel brand of choice. Hyatt Regency McCormick Place also happens to be a client, so no surprise I follow Hyatt on Facebook and was excited yesterday to see them post a video (read below on how to find it).
It’s not a T60 video. I presume this was something produced by their corporate office, but it’s clear Hyatt “gets” video content. The video features the company’s volunteering efforts, and it serves as a great example of how employees give back to the community.
I have a few things I would have done differently with the video itself, but it’s a solid effort. More importantly, this is the type of thing all businesses should be doing.
If your company is involved in its community, there isn’t any reason you shouldn’t be sharing the news with your social networks… and there isn’t a better way to do than producing a video.
FINDING THE VIDEO: to see the Hyatt video, visit their Facebook page, scroll down the Wall a bit and look for the video entitled, “Hyatt Thrive.”