I saw a fun story today by one of my favorite reporters (see the link below) and it got me thinking. Every company has characters who work there, and company leaders should really make an effort to harness their stories.
People are fun, engaging, outgoing and they can be great salespeople… even if they’re not salespeople. When we like the people we deal with, we want to buy more, and video provides a great vehicle to allow customers to get to know the people behind the products and services a company provides.
Imagine a whole series of videos featuring employees… not the company. Maybe each story starts with what they do at the company, but they transition to something fun about that person.
Now that would be an innovative marketing strategy! Find the Sue Johnson at your company and introduce her to your customers!
Watch Sue Johnson’s story: http://www.kare11.com/news/news_article.aspx?storyid=831826