YouTube is introducing a new service that targets media outlets, but it could help just about any business.
It’s called YouTube Direct. The idea is you can embed a YouTube uploading device into your web site. That will then allow a company to “request, review, and re-broadcast user-submitted videos.”
Companies can ask satisfied clients to submit their own videos on how they’re using the product or service. It’s like turning customers into a virtual marketing department.
Who knows what they’ll come up with!? Regardless, the company will only have to use the videos they like, and it could be a great way to supplement the videos they’re producing themselves. As a matter of fact, the business could even incorporate the client video into the company’s professionally produced videos.
There’s a lot of opportunities here.