Storytelling is crucial to marketing a business, and I love a recent inc.com article entitled, 3 Reasons to Master the Art of Storytelling.

It talks about why entrepreneurs need to embrace storytelling. The article contends that stories are memorable, easy to remember, and inspire action.

All true!

I’ll contribute another thought, add video to the equation and you’ll increase the effectiveness of all those qualities.

Video draws in the audience. It transports them to wherever the story is taking place. Video also taps emotions better than any medium out there.

High-definition, fancy editing, flashy graphics… all nice to have, but a good story trumps them all. Find yourself a video producer who is a storyteller at heart.

–Tony Gnau

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