Do-It-Yourself marketing videos are a double-edged sword for a video producer like myself.

One the one hand, I love the fact that someone has recognized the power of video and wants to make it work for their company. One the other hand, there’s only a slight chance a non-video-pro is going to create something good enough to grab an audience’s attention.

That means they’ll probably spend lots of time creating something people won’t be interested in watching, and they won’t get the PR/marketing benefit from having produced a video.

I’m not discouraging you from trying, but I don’t want you to get discouraged if your DIY video project doesn’t work out as intended. The power of video is an amazing thing, but sometimes it take a professional touch to get the desired result.

–Tony Gnau

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