Careful Where You Send Your Content

Know your target audience. Don’t buy email lists. Do your best to practice permission-based marketing.

Why? So you don’t send your mass marketing email to your competitors.

Yes, I just got a mass email at my work email address ( from a video production company telling me about how high-quality video can help my business. It’s even a Chicago-based company.

I love my fellow video producers. We’re competitors, but we also network with one another. I’m happy to recommend others if I feel like they’re a better fit for a project, but this really irked me.

No, I’m not going to tell you the company. This isn’t a personal attack. It’s just a great reminder how blind marketing can backfire.

–Tony Gnau