It sounds so obvious, but a lot of businesses fail to do it… highlight what they do best. If you’re ready to start having videos produced, this is a good place to start.

Many corporate videos get bogged down in the details. Company X shipped this many widgets to Y number of countries. Great… but tell me about the widget!

Isn’t that what you do best… build a good widget? Who came up with the idea? How is it made? How is it going to help me as your potential customer?

Don’t lose focus… show me the widget!

–Tony Gnau

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