There’s a difference between a commercial and a good online video, but many business leaders don’t get it.

Many think their online videos need to be all about them and their company. They don’t. That’s a commercial. You know, the annoying segments people avoid while watching TV?

That’s why companies need a different approach to online videos. The videos need to benefit the audience in some way, which means flexing the creativity muscle and developing stories. Use your expertise to help… to educate.

The result is loyalty. When you produce stories that benefit your audience, they’ll return. The more they return, the more you become trusted. The more you’re trusted, the more business you’ll earn.

Putting the audience first should always be the goal.

–Tony Gnau

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