Here’s the easy answer as to why you need to have a professionally produced video at your website. I’m specifically referring to an “About Us” video.
Your reputation is on the line.
It’s amazing to me when I look at a business’ website that’s been created and crafted to meet the company’s image standard, then on that same website see an amateurish video.
Do you know how that makes a company look? Bad. Like they’re willing to spend thousands of dollars on a website, but they take the dime store route for their video.
It makes me wonder is that’s the type of effort they’re going to give me as a customer.
Don’t go through the time, effort and cash to create a website if you’re simply going to produce an “About Us” video on the cheap… because that’s how it makes you look.