Last week I was blogging about when it’s okay for a business to produce its own videos. Basically, it boils down to budget and size. If you’re a small business owner with zero budget for marketing, please feel free to produce your own stuff. Everyone else… you should look for a video pro.

What I didn’t get into was WHY everyone else should get professional help. So… here it is…

You want people to take you seriously. You want clients and prospects to look at your company and have a sense of confidence. You want them to look at you as professional.

Your reputation is on the line

So why would you entrust your company videos to non-professionals? Video has never been more accessible to the masses. Anyone with a smart phone can shoot, edit and post videos to the web. The problem is most of what they post is garbage. Not exactly the image you’d like to give people about your company.

If you’re a small shop and people know and understand this, an amateur video is kitschy. It can work to your advantage.

If you’re a solid business with an earned reputation, an amateur video is cheap… and it makes you look that way.

Show some pride and find a video pro to tell your stories. They get paid to make your business look like it deserves that reputation.

–Tony Gnau

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