We’ve all heard it before, but it’s true. Content is becoming a more and more valuable tool for businesses, and the better they do it the better it makes the company look.

It’s one of the biggest reasons to make sure you’re picking a good storyteller to produce your videos. You want to create content that’s going to appeal to your clients and prospects. I’m sure Ted in accounting puts together some terrific home movies, but we’re talking a higher degree of storytelling sophistication here.

A quality storyteller will be able to take what you want to communicate and deliver it in a way that draws in an audience. There’s no point in creating content for content’s sake. You want something that will connect with people.

I guess the point is that content isn’t king… quality content is king.

–Tony Gnau

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