We have a shoot for a new client this week, and I knew I liked them when they gave us sample videos of the type of stories they like… from Starbucks.
Flat-out… Starbucks produces some great videos. I’ve blogged about them in the past, and they clearly understand the power of storytelling.
They also understand that featuring their own people is a great way to highlight their company. Your team makes your business work, and they’re also your secret salespeople. They’re great subjects for videos because they’re real… authentic.
Real audiences relate to real people.