I wrote last Thursday about putting joy into marketing videos. It was in response to a good friend passing away. Later that day there was another passing, and I was thrilled to see one of my journalistic heroes apparently shared my sentiment.

Roger Ebert left us that day. He was my favorite movie critic. I often shared the same opinion as him on movies, but more than anything I just loved his writing. I remembered sitting in my high school’s library and reading his reviews every week.

A lot has been written about him since he passed, and I came across a quote of his in a few places…

“We must try to contribute joy to the world. That is true no matter what our problems, our health, our circumstances. We must try. I didn’t always know this and am happy I lived long enough to find it out.”

That from a man who was battling cancer. It’s further conformation for me that I’m on the right track. Putting joy into our work, in this case marketing videos, is a worthy cause.

Ebert’s funeral is today. A sad occasion for sure, but I’ll do my best to think about all the joy his writing brought me on a regular basis. Then I’ll go about the business of putting joy into my work for my clients and their audiences.

–Tony Gnau

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