Hope you had a great New Year’s because we’ll start with an observation I made that night.
If you watched any TV news coverage on New Year’s Eve, you probably saw video of people celebrating around the world. Sydney, Hong Kong, Dubai all checking in, but it wasn’t news outlets providing the video.
All three of those cities’ tourism bureaus shot the video, in some cases streaming live feeds, and provided it to news outlets.
This is something more and more businesses and organizations are doing. Shooting their own video and providing it to media, bloggers, etc. It’s a good idea because many of these content creators are looking for… well… content. The better the stuff you provide them, the more likely you’ll get covered.
Enter video… the best kind of contact out there. Why? People watch, that’s why.
Providing quality video is a great way to entice coverage.