We all know video is turning up just about everywhere these days. It’s kind of hard to escape it, but I spotted a video somewhere I never would have imagined finding one. In a catalog… a print version of a catalog.

Check out the photo I posted. If you page through Williams-Sonoma’s catalog you’ll find they include “play” buttons next to some of their products. I love it… a “play” button in a print catalog!?

I went to their website, typed in the product number, and low and behold there was indeed a video to watch. This one’s for a snow cone maker.

There are still business people out there who are questioning whether or not they should produce web videos. When print catalogs are touting their videos and you have none of your own… you know you’re behind the curve.

–Tony Gnau

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