Quick Reference Guides
Why Video?
You understand the power of video, but maybe your client doesn’t. If they’re asking, “Why video? What’s the ROI?” We have an answer for you. Don’t bring an opinion to a data fight!😁
DIY vs. Pro Video
Our smart phones double as video cameras. AI can help you edit. There are definitely times when producing a DIY corporate video makes sense, but it’s not all the time.
How Long?
We get asked all the time, “How long should my video be?” Well, it depends. We know. Worst. Answer. Ever. Here’s a quick guide for how to answer that question for your video.
A Message for You
Tony Gnau, our Founder and Chief Storytelling Officer, would love to say hello and welcome you.
We’re Midwest-nice, what can we say.😁
Video Cost
We give you a video pro’s perspective on determining videos prices. Hopefully, it helps give you an idea of how much to budget.
Of course, you’re always welcome to get in touch with us. We’re happy to give you a ballpark estimate to get your process moving forward.
Blog Post: How-to Figure Out Video Production Cost
Picking the Right Pro
You looked at the DIY vs. Pro Video tips in the “Quick Wins” section above. You know you need a pro?
There are all sorts of video production companies to choose from. And while we’d love it if you just click Contact and speak with us 😁, there are some things you should know regardless of which video pro(s) you reach out to.
Every Video Needs a Strategy
Yes, video might be a part of a greater PR/marketing strategy, but each video project needs it’s own strategy for success.
It doesn’t have to be a five page, single-spaced report. Just answer these five questions before you begin your project.
Download Center
DIY Video Guide
All sorts of tips and tricks from video pros to help improve the quality of your DIY video projects.
Virtual Meeting Makeover
You’ll find this information in the DIY Guide, but this is a quick reference sheet you can send your clients to improve the look of their virtual meetings.
New Project Worksheet
This if the form we fill out as we’re talking with customers about their video project for the first time. It’s a super helpful tool.
Video Consent Form
Need some legal protection regarding the people you include in your videos? This is a form you can use to protect the company.
Just for fun!
It’s okay. This is a safe space. You can admit it. Have you ever been a part of a video project like this one?😆
We all need to laugh.
This has all been great, but I want MORE!
Seriously? You looked at all of that and you’re STILL wanting more?😆
Well, if that’s the case, you should check out our book, “Lights Camera, Impact.”
Yes, we literally wrote the book on how to produce better corporate videos. And the best part? It’s all stuff you as a communicator can do.
You Deserve a Pep Talk!
You work hard. What you do isn’t easy, so how about a pep talk?!
Our friend Andy Crestodina, Co-founder and CMO at Orbit Media Studios, is one of the best content marketers we know. He shared this advice a few years back at their signature event, Content Jam. We LOVE it!
Keep up the good work!
One Last Thing
We hope you have found this page helpful. If it’s all you need, we’re glad we could help.
However, if you need more help beyond the information you found here, this is only the beginning of how we can assist you and your clients.
Gini Dietrich is the founder of Spin Sucks. She’s also a small agency owner, and we’ve been partners for YEARS.