facts and figuresStorytelling. It’s the name of the game. It’s what we’re all about at T60. It isn’t good enough to produce a PR or marketing video, load it with facts nobody will ever remember, and then call it a day. You need to tell a story.


  • helps you sell stuff without sounding like you’re trying to sell stuff
  • captures the audience’s attention and makes them more receptive to your message
  • helps viewers retain the information
  • makes it easier to share

If you want to learn more about the power of storytelling, the following are some great resources:

Video: How Storytelling Sold My Beat-Up Mazda

Video: Video Storytelling: The Proof Is In The Prospects

Video: Key Ingredient To Content Marketing… Storytelling

We’re not the only ones who believe in this stuff. Experts and big data back up storytelling as being more effective at selling than facts and figures alone:

AdWeek Infographic: How Storytelling Is Helping Brands Sell More Products

Fast Company: Why Our Brains Crave Storytelling In Marketing