Key Ingredient To Content Marketing… Storytelling

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Joe Pulizzi is the founder of the Content Marketing Institute and one of the nation’s authorities on content marketing. He knows how to reach people.

No surprise… he LOVES video and is a strong advocate for storytelling. My favorite take from my interview with him:

“If it’s not in some sort of story format, what is it in? How are you going to make the stuff you have interesting because if we want to get found in search, and we want to have social media work for us, if we want to drive leads, you have to be interesting.”

Tony Gnau - T60 ProductionsTony Gnau is a three-time Emmy-winning journalist. He is also the founder and chief storytelling officer at T60 Productions. T60 has won 17 Telly Awards for its work.