ARVE Error: id and provider shortcodes attributes are mandatory for old shortcodes. It is recommended to switch to new shortcodes that need only urlJoe Pulizzi is the founder of the Content Marketing Institute and one of the nation’s authorities on content marketing. He knows how to reach people.
No surprise… he LOVES video and is a strong advocate for storytelling. My favorite take from my interview with him:
“If it’s not in some sort of story format, what is it in? How are you going to make the stuff you have interesting because if we want to get found in search, and we want to have social media work for us, if we want to drive leads, you have to be interesting.”