Videos don’t need to long, substantial… epic. A series of short videos done on a regular basis can actually have a bigger impact than a single, big time production.

Why? Good quality, short videos are something people can look forward to, they’re easy to share with friends, and they’ll earn you a following.

One incredible video might get you some attention at first, but a solid series will keep people coming back for more. Business leaders should decide whether they prefer a big splash or a steady stream.

–Tony Gnau

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