This is a natural time to start planning for next year, and mapping out a video strategy should be part of that discussion.

One of the beauties of the medium is that the more quality video an audience sees, the easier it is for them to connect with the brand. That’s why a single video might be nice, but a series of videos will make an even bigger impact.

You’re certainly welcome to do something every week. Social media make delivering that amount of content possible, but if you’re not ready for that type of commitment there’s an easier way to go.

A monthly video would be a great thing to do along with a e-newsletter campaign. Still too much? How about quarterly?

The idea is simply to get videos in front of your audience on a regular basis. The more they see you, the more you become a part of their lives.

–Tony Gnau

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