Message Tweaked Oklahoma Tornado Relief



Non-profits are typically great video production clients. Mainly because they understand how effective storytelling can be in marketing an organization. One of our clients also understands it can play a big roll during a crisis like the Oklahoma tornado aftermath.

UpLifting Lives is an charity focused on housing. It helps with debt relief plans for homeowners upside down on their mortgages, and they step-in after disasters to help get people back into their neighborhoods. The video we produced for them touches on each of those missions, but yesterday I got a call from them asking for an emergency edit session.

Tailoring a message

They wanted me to cut down the video so it only mentions the disaster relief part (VIDEO BELOW). See… they’re already on the ground in Oklahoma and they’re ready to help rebuild. They also have all sorts of people curious about how that works, so they want a video in place that speaks only to those situations.

Instead of wasting people’s time on a component of their mission that doesn’t apply here… debt relief… they’ll have a video that speaks to the thousands of people impacted by the Oklahoma tornadoes.

We were happy to make the edits yesterday and hope the video serves them well in the coming days. They have a big task in front of them.

–Tony Gnau

Tony Gnau is a three-time Emmy-winning journalist. He is also the founder and chief storytelling officer at T60 Productions. T60 has won 11 Telly Awards for its work over the last eight years.

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