How long should my video be? It’s one of the questions clients often ask me.

One way to think about it is considering your audience and where they’re watching your video. Are they at home or work watching on their computers? Better keep the video short and to the point… maybe less than 2-minutes. Remember, you’re just a point-and-click away from losing them.

On the other hand, if you have a captive audience watching at a group event or meeting, you have a little leeway. Here you can let it go for several minutes, but you better hire a storytelling pro to keep that audience interested.

A boring video doesn’t get any better the longer you make it.

–Tony Gnau

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