Listen To Your Experts

I’m an expert in my field, chances are you’re an expert in yours.  When I offer my expert opinion on video, I would hope my client listens, but that’s a two-way street.

A good example presented itself today.  I was shooting some beer video for Goose Island Beer Company.  I was looking at a shot that I thought was really good when company Brewmaster Greg Hall said it wasn’t right.  The beer needed more of a head on it.

Now, this is a guy who knows good beer, so guess what we did?  You bet, we re-poured the beer and my good shot looked even better.

Listening to your experts is an expert move in its own right.

–Tony Gnau