No doubt customers appreciate well-produced marketing videos. Your corporate stories can give them a better understanding about what you do and how well you do it, but there’s also another benefit. The videos can help crystallize your marketing message with your own people.
If you gave your employees a pop quiz asking them what the company is all about, what do you think their answer would be? I should probably ask, what do you think their “answers” would be?
Many of them probably have different takes on the company. Producing corporate videos allows you to share them with everyone… clients as well as employees.
Let’s face it, each and every employee becomes a sales person anytime someone asks them what they do for a living. Providing them with your corporate stories arms them with the right marketing message.