When a company produces a video, it’s easy to lose focus and bog down it down with unnecessary information. In short, many company leaders produce videos that make them feel good, but completely lose the intended audience.

That’s why you need to constantly ask questions like… how does this content impact the audience? Why should they care?

If you can’t answer the questions… guess what… you could be producing a great video for yourself that nobody else will care about.

–Tony Gnau

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