If you’re going to produce video content… and you should… do it right. Put some effort into it. Don’t just produce something for the sake of having video content. It’s lazy, the video will likely be boring, and it could make your business look bad.

Yes, it would be great to share professionally produced material, but that’s not what this is about. Even if you’re producing video on a budget, at the very least approach your project with some passion and focus.

Why is this material important? Why is it relevant to my audience? Why should they care to watch?

Ask yourself all these questions, answer them, then move forward.

–Tony Gnau

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