Think about the last corporate web video you saw. Now give me the first few statistics you remember about that business.

If you’re struggling to remember, you’re not alone. We might remember the occasional fact and figure after seeing a web video, but those aren’t the things we typically retain.

Now… think of that same corporate web video. How did it make you feel? Happy? Interested? Confident in that company?

I sure hope so because that should be the goal for most corporate videos. While we don’t retain many facts and figures, our feelings stick with us.

That’s why organizations that produce their own videos need to focus on hearts first, minds second.

–Tony Gnau

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