Collegiate Lesson On Internal Videos

ARVE Error: id and provider shortcodes attributes are mandatory for old shortcodes. It is recommended to switch to new shortcodes that need only url

Let your team carry the company torch through internal videos. If you run a quality organization, they’re ready to do it. They want to shout to all their friends about how much they enjoy working at the company.

I blogged yesterday about attending the Ragan Communications 2013 Best Practices in Video for Communicators Summit, and a lot of the conference was focused on producing internal videos. It’s a good idea for a couple of reasons.

First, producing internal videos is a great way to boost morale. Featuring team members and bragging about the job their doing, well, who doesn’t like a pat on the back?

The second reason is the one I’d like to focus on today, and I’ll use my alma mater as an example.

Lesson courtesy USC football

I went to USC. If you know anything about college sports, you know that USC is a football powerhouse. The last four years have been rough on the school after the NCAA imposed some harsh sanctions, accusing USC leaders of losing “institutional control” over their student-athletes. I won’t get into that, but the majority of the sports community continues to scratch their heads about it considering other schools have done far worse and received lighter penalties.

But I digress… it’s been a rough four years. So there we were in an unfamiliar role on Saturday night, an underdog playing at home against 4th ranked Stanford. It was the game of the week on national television. The entire college football world was focused on the L.A. Coliseum.

The Trojans slugged it out with the Cardinal for four quarters, and with about 20-seconds left… they kicked a game winning field goal. The stands emptied onto the field starting a party that raged all night.

It was the kind of thing that highlights why college sports are so much fun. If only there was a way to capture that moment and share it with alumni and fans. A way to show them all the things they didn’t get to see like what it looked like from the sidelines, the raw emotion from inside the locker room, the pure joy of that winning kick.

Oh wait… there is a way. USC released a video yesterday afternoon on its YouTube channel featuring all of those things. 

Lesson for your internal videos

Now… think about all of this in a different way. USC is your company. The alumni and fans are your team members. Think they’re going to share that video with people?

What are milestone moments on the horizon for your company? Are you launching a new product? Closing in on your 1,000th sale? Are you about to set a new safety record? Open a new facility?

The list could go on and on. The point is you should be documenting a lot of these things, and there’s no better way than video. Producing a video around these types of events will provide that morale boost I mentioned, but it will also allow your team members to spread the word via their social networks about all the great things you’re doing.

That’s good HR, PR and marketing all rolled into one.

–Tony Gnau

Tony Gnau is a three-time Emmy-winning journalist. He is also the founder and chief storytelling officer at T60 Productions. T60 has won 12 Telly Awards for its work over the last eight years.

Leave a Reply

avatar
  Subscribe  
Notify of