If you’re looking for someone to produce a company video, don’t search for a corporate video producer. You should look for a corporate storyteller.

Now, some video producers are storytellers, but not all of them. You can find tons of people with the technical expertise to edit together a video, but a storyteller will help make the video relevant to an audience.

How do you know if they’re a storyteller? Look at their work.

Does it hold your attention? Are you curious to see what’s next? Do you connect with the video’s message?

If the answer is yes to one or more of these questions, then you might have found someone who can tell your company’s story.

–Tony Gnau

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