Wondering About Animation Effectiveness

To animate, or not to animate… I’m not sure where I stand with this question. Now, I’m not referring to cartoon-style animation. This is more of a speaking PowerPoint on steroids.

Here’s an example of one of my favorites: Dave Ramsey-Drive Free, Retire Rich

I do like this sort of thing, but is it as effective as video? Does it connect with an audience the same way video does?

I’m thinking “yes,” but only in certain instances. In the case of the above example, I think it’s a great way to illustrate numbers.

Could it have other applications where it’s equally as effective?

–Tony Gnau

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