He’s a forward thinking guy, so it should come as no surprise he’s onboard the social media train and that includes using video. It’s a big part of his Win Forever series, and I love what his team did with this “About Us” video.
If you’ve read this blog before, you know I’m big on keeping web videos short. The Win Forever video isn’t short. It’s over 7-minutes long… pushing 8-minutes.
The reason why it works is thanks to a smart little trick. They break it into two segments. The first 1:20 is a basic introduction video. If you stop watching at that point, you at least got their core message. If you continue watching the next 6:00+, you get an extended look at the program.
Doing this satisfies the casual viewer, as well as the person who’s especially interested.
Great idea! How great? Don’t be surprised if you see some future T60 videos done this way.