Why You Need A Corporate Event Video

brandsmartI’ve been attending a lot of events lately. PR events, marketing events, networking events… you name it. They all have something in common. In many cases the hosts are failing to keep their event alive when it’s over. They’re failing to create sharable content like a corporate event video.

Think about some of the events you’ve been to lately. Did they give you a hashtag? Did they encourage you to tweet, update your status?

Of course they did. I’d be surprised if they didn’t. Encouraging social sharing at corporate events is pretty standard, and many attendees do it.

That includes me. I’m not a serial tweeter during events, but I do it at least once or twice using the event’s hashtag. But, like many of my fellow attendees, once the event is over so is my social sharing about the event.

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Events that live on

It doesn’t have to be that way. Events can live on even after the lights have been turned off.

The best way to do it is by producing a video during the event itself. Having a video professional capture certain aspects of the event, interviews with speakers and attendees, telling the event’s story.

Producing a short video that captures the spirit behind the event is perfect content to share afterwards. Here’s how to do it:

  • plan and execute an awesome event
  • produce a video during the event
  • a week later, send an email blast to all the speakers, attendees, and invited guests who couldn’t attend

Boom. Shareable content a week after the event took place.

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Why it works

You get a chance to remind people what a great time they had at the event, and share the event with people who weren’t able to make it. In turn, you give all of them a chance to pass it along to their friends and colleagues.

It’s a great way to wrap-up the experience for them, but it also provides event organizers with a leg-up. That’s because this event video can be used to help promote the next event.

Corporate event video costs

So… how much is all this going to cost? Well, you can DIY. Not recommended in most cases.

Want to try a video professional? It can be tricky to figure out video production cost.

Someone inexperienced on Craigslist might charge a few hundred bucks. A quality pro will run at least $1,000. Depending what you want done, it’s more likely to be $4,000 – $7,000.

Someone running a small event might choke on that figure, but imagine someone who’s putting on a major corporate meeting or a convention. An event that’s going to cost $100,000. Why wouldn’t they include an event video?

At the very least, event planners should investigate the option and consider the benefit against the cost. It’s worth emailing and asking for a ballpark quote.

That’s a wrap

Everyone is looking for great content. Events happen to be an awesome source. A corporate event video is the perfect content to share.

–Tony Gnau

Tony Gnau - T60 ProductionsTony Gnau is the Founder and Chief Storytelling Officer at T60 Productions. He’s a three-time Emmy Award-winning journalist, has led T60 Productions to winning 18 Telly Awards for its corporate videos, and is the author of the Amazon #1 Bestseller “Lights, Camera, Impact: storytelling, branding, and production tips for engaging corporate videos.”