When Not To Produce a PR Video

Courtesy: Delta Airlines

Courtesy: Delta Airlines

I’m torn on something. Dare I event say it? I’m wondering if maybe Delta Airlines… gulp… should NOT do a PR video surrounding its recent public relations home run.

I know… I’m shaking my head even writing it. If you haven’t read the story, Delta CEO Richard Anderson is getting a ton of good press because he gave up his seat on an overbooked flight. He did it to make sure customers were taken care of first, even helping the last passenger with her bag and showing her to his seat.

He did still make the flight… sitting on a jump seat in the cockpit… but still… pretty cool. The women who got that last seat didn’t find out he was the CEO until after the flight, but she took to Facebook thanking Anderson for his gesture and it has gone viral from there.

Produce a video or let it fly?

Delta plane

Courtesy: Delta Airlines

The producer in me says Delta should be seeking out this woman and reuniting her with Anderson… creating a nice video surrounding the experience. The amateur PR person in me says they should just let it be. The social media whirlwind is authentic and can’t be beat… even by a well produced story.

Did I really just write that!? I mean, I have some AWESOME ideas for how to tell a great story around this event… I just don’t know how it would be received.

Any thoughts? I’d love to hear them?

–Tony Gnau

Tony Gnau is a three-time Emmy-winning journalist. He is also the founder and chief storytelling officer at T60 Productions. T60 has won 11 Telly Awards for its work over the last eight years.