Here’s a tough fact for a lot of people to accept when they produce a video. You can’t please everyone.

We’ve all heard the old adage… if you try to please everyone, you’ll end up pleasing no one. Why would anybody think this is any different when it comes to producing a video?

Some of the trouble spots to avoid…

• Picking participants to be in the video. Some people might be disappointed they were left out. Tough. You need to select the best people for video. If that’s going to create some hurt feelings, sit down with that person. Make sure they know how valuable they are to the company. Find other ways to make them feel special, but if they’re not right for the video… they’re not right.
• Everyone wants to give their two-cents. The script starts floating around… the preview of the finished video hits the office… and everyone has an opinion. First, try to prevent this from happening to begin with. Second, if it’s too late, block out most of that feedback. It might be good to share scripts and previews with a few trusted people, otherwise… too many cooks in the kitchen.

Those are just a couple of examples. There are certainly more, so when they come up just remember… you can’t please everyone, so don’t try. Produce the best video you can and let the critics remain just that.

–Tony Gnau

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