I received a call yesterday from a potential customer. No surprise I was happy about that, but the project is especially interesting.
It’s an internal communications video for a major brand and company… something I’m surprised more leaders don’t do.
Video is a great way to communicate with team members, especially if there are lots of them and they work different shifts. This particular company’s leadership wants to share their vision for their factory with the staff.
I love it! Business leaders in the C-Suite wanting to make sure the front line workers understand the mission. That’s good stuff, and if this particular video goes well they’re thinking about producing one a month.
Communication… it’s a good thing.