Just because you create a video intended for one venue doesn’t mean that’s the only place you can show it. Not surprisingly… I have an example for you today.

Northern Illinois Food Bank leaders are big believers in video. Last year, they asked T60 to shoot and edit a “thank you” video for donors who contributed to their new building’s capital campaign. They then showed it at a big banquet.

It was a nice little video… and yesterday they shared it via Facebook.

Many companies get fixated on videos having a specific purpose, but the truth is there are lots of ways to get it out to the public. Don’t get so focused on a video’s original intent only to lose sight of the fact that it’s content that can be shared again and again and in different arenas.

–Tony Gnau

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