Video can be pretty magical. First and foremost, it’s a communication tool, but maybe its most powerful ability is the way it allows your audience to emotionally connect with you.

As a young TV news reporter, I was frequently confused when people would approach me and start a conversation like we were good friends. At first, I would question myself, wondering if this was someone I had met before. After a while, I came to understand that these are people watching me every night. I’m a part of their lives, a trusted friend, even though we had never met.

You can be that to your customers, prospects and employees. The more they see and hear from you, the more they feel like they know you. The more they feel like they know you, the more trusted you become.

That’s the power of video.

–Tony Gnau

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