Video Can Open Hearts… And Pocketbooks

A well produced video can do something remarkable for a business or non-profit.  It helps customers or donors connect with the organization.  Giving people an inside look helps them understand they’re not just taking part in an impersonal business transaction… they’re a valued member of the family.

Glenwood School for Boys and Girls does this every year at their annual luncheon fundraiser, and this year they pulled it off on a smaller budget.  School leaders asked T60 to use existing raw video and shoot just a little fresh stuff for the 2009 video.

It turned out well and so did the fundraiser.  The video they showed donors helped convince everyone to open their pocketbooks… even during a tough economy.

See the video:

Learn more about Glenwood: